Projects
Intelligent experiences for sectors where design has an impact on business.
Redesign the service station so that the customer chooses it, not just tolerates it
One of Spain's largest energy companies needed to transform its relationship model with individual customers: from a mandatory stop to an experience that is repeated by choice.
The design system that allows hundreds of people to build the same bank
A global bank with product teams in multiple countries needed consistency not to depend on everything being reviewed by the same team. I needed infrastructure.
520,000 conversations. 9 brands. 12 languages
Four years designing the conversational strategy of a multinational food group: chatbots for nine brands, in thirty-three countries and twelve languages.
More than 500 interfaces for an operator that had never had a website
A new high-speed rail operator needed its complete digital ecosystem from the first day of operation. Public website, client app and tool for travel agencies.
Redesign the moment when insurance has to prove its worth
A global insurer needed to rethink its claims process. Not the interface — the complete service, from the first notice to the closing of the file.
The design system that turns consistency into a governance decision
A national energy infrastructure operator needed all of its digital products — built by different teams and vendors — to speak the same language.